As mentioned above, positive reviews can lead to click-throughs, which in turn can lead to conversions and sales. In addition, the higher the rank, the more likely it is to sell.
A 2011 Harvard Business School research project showed that a one-star increase in restaurant reviews could increase revenue by 5-9%. Given Cork Bicycle Repair Zone the zero cost of getting reviews on Google (without considering the wages of the staff who oversee the process), ROI can increase over the long term.
How to get the most out of Google reviews
Make a strategy
A clear, step-by-step plan increases your chances of success and minimizes the risk of something going wrong. Here are some simple steps to follow:
Request reviews at touchpoints from different brands (email, til, restaurant menu, etc.).
Monitor new ratings with your Google My Business account
Google reviews are public, so positive reviews (thanks for the reviews and glad to have had a positive experience) and negative reviews (apologies, suggestions for solving problems, conversations It is recommended to reply to both (make it private) space)
Determine if you need to take further action, such as using your voice in marketing materials or improving the customer experience.
Follow the principle "You don't ask, you don't get". In general, people are willing to leave an online review by doing so for 7 out of 10 people when they are asked. So all you need to do is ask.