That number is probably even higher now, and with smart speakers predicted to reach 55% of US households by 2022, the popularity of voice search will only rise.
Because people perform voice searches with natural language, its increasing popularity is undoubtedly partly why Google is investing in technologies like RankBrain, BERT, and the Knowledge Graph.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
These technologies are complex, but the short version is:
RankBrain and BERT help better understand the meaning of search queries.
The Knowledge Graph helps understand the relationships between entities like people, places, and things.
What to do about it
Although technologies like RankBrain, BERT, and the Knowledge Graph help power voice search, there’s no way to directly ‘optimize’ for them.
But there are a few simple ways to optimize for voice search:
Get a Google My Business profile. Answers to questions directly related to your business, like directions and opening times, are usually pulled from here.
Make sure your page loads fast. Voice search results load 52% faster than the average page. And while this is just correlational data, we know that page speed is a ranking factor in organic search.
Get more backlinks. Backlinks help with rankings, and, according to this study, Google is more likely to pull voice search results from high-ranking pages.
Add schema markup. This is crucial if you’re optimizing certain types of content like pages with recipes.
Be succinct. The average voice search result is 29 words. Again, this is correlational data, but who wants their voice assistant to answer with a novel?
Answer questions people are asking. Google can’t rank your page for a query if it doesn’t answer the question.
To find questions people are asking, check the Questions report in Ahrefs’ Keywords Explorer.
For example, here are the most popular questions people are asking about the iPhone.
If you’re not yet an Ahrefs customer, try our free keyword generator, which gives up to 50 suggestions.