This is How Marvel and DC Saved Comic Books (1950s)


Super hero comics have remained quite popular since the 1960s, and even the 1980s. With that in mind, it's actually somewhat surprising comic books were not so popular back in the 50s. Well, the 1950s brought a "new wave" of SciFi novels and short stories. For example, look at Isaac Asimov. He wrote over 600 stories before his death in 1992. So, at the time this type of literary adventure was a huge demand for readers.

©Isaac Asimov

By the 1950s, "The Flash" had been cancelled by DC Comics. All that remained were stories about Batman, Superman, and Wonder Woman. However, as I mentioned in yesterday's post, comic book sales were declining. Therefore, both Marvel and DC had to think fast if they wanted to salvage the world of comic books.


I'll admit, I had no idea "Jay Garrick" was the original Flash until a few days ago. My girlfriend bought me a book called "The Flash: 80 Years of the Fastest Man Alive" , which includes essays, and various comic book stories. Garrick first appeared as "The Flash" in 1940.


However, Barry Allen's first appearance in 1956 served as a reinvention of the beloved character. Almost immediately, the "new" Flash was a success. Not only did this new version of The Flash save the character, it played a major role in the future success of comic books. Despite being rival companies, Marvel and DC have a close relationship. Both companies play off each other's success, and even their failures. Interestingly, there have been several collaborations between the companies. For instance, there was a "Marvel vs DC" storyline published the same year I was born- back in 1996.

The battle to save comic books started in the mid-1950s. Today, this is known as the Silver Age of Comics. By 1962, Marvel created a character like no other. Not only did he lack machismo, Peter Parker was a teenager. Peter Parker, better known as Spider-Man was the first teenage super hero. Furthermore, this character could resonate with a wider audience.


With the creation of Spider-Man, this led to some of the most popular characters from Marvel- many of which were created in the 1960s. More specifically, Iron Man and The Hulk were both published for the first time in 1963.

©Avengers: End Game (2019)

I have been reading comic books for most of my life. Although the actions which led to saving comic books took place even before my parents were born, I'm thankful comic books exist today.

Thanks for stopping by, and let us know what you think!

The Modernist Son, 2020-2021.


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