Apr 06, 2022
In General Discussions
Many years, seo and content marketing have been inextricably linked. Creating content for websites is often cited as a top content marketing initiative. company employee list Yet achieving search engine rankings as a result of these efforts is less often cited. Why is that? For b2bs who want to both create content for their website and achieve measurable results such as search engine rankings and organic traffic, this article is for you. In this article:how b2b does content marketing how to do content marketing better how b2bs do content marketing I will start with some interesting facts before giving you my opinion. The content marketing institute's 11th annual b2b content marketing benchmarks, budgets & trends report reveals a lot when it comes to content marketing and seo opportunities. Looking at the data in the report, we see that online content is among the core company employee list activities of a content marketing program. Creating articles was the #1 type of content tactic. And publishing it on a b2b company's blog or website was among the top three channels. Types of content used by b2b marketers in the past 12 months. Blog posts/short articles listed as primary content type organic content distribution channels used. by b2b marketers over the past 12 months. An organization's website and blog listed as the third most used channel still, the majority of respondents said their content marketing strategy was only “moderately successful.”how b2b marketers rate contentcompany employee list marketing success over the past 12 months. How b2bs measure their content marketing success sixty percent said creating new web content contributed to their success. But only 37% said search engine rankings were a marker of their results.