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MISKAT MILU
Apr 11, 2022
In General Discussions
The business world is finally beginning to understand the true potential of AI: not a magic bullet for all our problems, but a useful complement to Latest Mailing Database our existing strategies. For Francis Brera, co-founder and CRO of Makutu – a marketing operations platform that helps companies identify, qualify and engage with their prospects based on their likelihood of conversion – this actually opens up a lot more possibilities. As a former math tutor and data scientist who eventually transitioned into sales, Francis is obsessed with leveraging data to improve the way companies conduct business operations. And so naturally, he has strong opinions about automation, AI, and how they can help you create better experiences for potential and existing customers. We recently spoke with Francis to learn more about how you can supercharge your conversational support efforts with automation, the limits of AI, and time spent with your customers. Oh, and we also discussed what our favorite Nicolas Cage movie (yes, you read that right) can teach us about life — and ultimately, about ourselves. Here are some of our favorite takeaways from the Latest Mailing Database conversation.1. Stop automating everything Automation is a great way to improve your workflows and customer satisfaction, but only if it makes the customer journey easier. If you're automating things for no other reason than to save yourself the trouble of answering the phone, or if it creates friction and sends customers jumping through endless hoops when they'd rather just talk to a support agent , then, as Francis points out, this is actually a problem, not a solution. Figure out where conversational assistance and automation can have the most impact, but always be sure to include backstops so your customers can get human assistance when they need it. “I see a lot of people and companies basically fixing their lack of strategy with an abundance of technology. When they don't really understand what the Latest Mailing Database customer journey is, or what it should be, or where their potential roadblocks are, they just tap on the tech and say, "Okay, let's just put a little chat assistance and all will be well.' I don't think that's the right way to approach this. It is essential to always start from the customer's point of view and identify the friction points, obstacles and potential accelerators where conversational support can be useful.
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