Jun 20, 2022
In General Discussions
Market analysis 1. Industry Analysis According to the statistics and forecast data of China's online video industry by China Industry Information Network, the executive email list domestic online video industry has developed rapidly in the past five years. Although the growth rate has been declining year by year as the demographic dividend slowly disappears executive email list , the annual growth rate in the past two years has remained above 20%. In 2020, the market size will reach 191.6 billion yuan. Online video users, content and traffic are further concentrated on the top three platforms of Tencent, iQiyi and Youku, and the gap between the top platforms executive email list and the second and third echelons has widened. The main profit models in the online video executive email list field are mainly advertising and user payment. Among them, online video advertising has maintained a relatively stable growth trend in recent years, and the market has become more mature. The proportion of revenue that users pay for video value-added services has increased year by year, from 6% five years ago to nearly 30%. The data shows that executive email list most of the online entertainment time of users is spent on online video, communication and chat, game services and electronic reading, among which online video services occupy the longest time executive email list. It can be seen that there is a huge demand space for online video services, and the market competition is also very fierce.