Apr 02, 2022
In General Discussions
On the one hand, at Rock Content we are experts in Content Marketing and we offer you a great experience through Telephone Number List incredible materials. On the other hand, Hootsuite specializes in social media and its trends. That is the reason that led us to combine these two specialties to create this exclusive series of alliance posts. Read this Telephone Number List article to the end to get a deeper insight into each trend provided in the Hootsuite report and assess how it could impact your brand in 2022. Keep reading! The impressive growth of social commerce There seems to be no going back on the trend of shopping Telephone Number List through social media platforms. According to Statista, market forecasts indicate that the global volume of this type of sales will reach 2.9 trillion dollars in 2026. One of the Telephone Number List main reasons for the rise of social commerce is the personalized shopping experience that users can find in applications such as Instagram, Pinterest and Facebook. Hyper-targeted ads play an important Telephone Number List role in helping businesses target ideal customers. That statement is confirmed by the report that 75% of Gen Z users in the US say that there is a real influence of social ads on their purchase decisions. It is also worth mentioning the notable growth of visual content formats. Businesses have realized that more and more consumers Telephone Number List are engaging with fast video, live streaming, and high-quality images. Consequently, it's no surprise that 40% of Pinterest users search for products and brands on the image-based platform. YouTube once Telephone Number List again demonstrates the trend for visual content, which is a source of research for 51% of buyers in the US and UK. The numbers don't lie, so let's not waste any more time Telephone Number List and look at some cases of companies that created great social commerce experiences for their customers and prospects.