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t series
Apr 12, 2022
In General Discussions
History is littered with marketing mistakes. They marketed the Titanic as unsinkable, after all. And who could forget the most infamous marketing faux pas, New Coke?Often these errors are due to simple oversights or blind spots. Do you know the story of Pepsi's expansion into China? Its slogan "Live live with the Pepsi generation" has been translated as "Pepsi brings your ancestors back from the grave". (The lessons here: always transcreate, never translate literally, and do your cultural research!)Yet, with unprecedented amounts of marketing data and buy email list access to predictive algorithms, there is a growing need for accuracy before even getting creative. We need to show that we've considered every aspect of our tactics, from how they'll be measured, to the number of leads they'll generate, to the ROI they'll generate.With the implementation of more scientific techniques, decisions become more calculated. Data buy email list has built a new era, in which business leaders are taking the marketing discipline more seriously. But did this change have any unintended consequences? Are we now too afraid of making marketing mistakes, of risking failure in pursuit of new horizons?"I don't believe there will ever be a time in modern marketing where you don't want to take a risk," says Buzz Carter, outreach manager at Bulldog Digital Media. Risk taking is one of the essential elements buy email list of marketing. This allows marketers to actively test new strategies and learn what works and what doesn't. This then allows you to take a subjective approach with your marketing campaigns. »Carter says that not every marketing campaign or project you work on will turn out the way you hoped, so the question you need to ask yourself is whether or not the reward outweighs the risk.“Risks are sometimes the best way to see if a positive outcome is possible,” he says. "But I've learned that when taking a risk, it pays to do some serious research beforehand. This will allow you to take a calculated risk."
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